Vol. 7, Special Issue 6 (2019)
Marketing behaviour of brinjal growers in Pudukkottai District
Author(s): Dr. KC Sivabalan and Dr. N Anandaraja
Abstract: The present study was conducted in selected villages of Pudukottai district of Tamil Nadu to document the marketing behaviour of brinjal growers with a sample size of 60 respondents. The respondents were selected based on proportionate random sampling method. The results of the study revealed that vast majority (95.00%) do not enquire prevailing price before reaching the markets. Majority of the brinjal growers were using gunny bags for packing the produce and sold their produce through commission agents. Around 80 percent of the respondents considered ‘on the spot payment’ as the main criterion for the selection of market. Majority of the respondents had reported that they were not having sufficient marketing facility. The study warrants both marketing infrastructures and institutional linkages for delivering commodity price and crop selection advisories.
Pages: 752-754 | 392 Views 46 Downloads
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How to cite this article:
Dr. KC Sivabalan and Dr. N Anandaraja. Marketing behaviour of brinjal growers in Pudukkottai District. International Journal of Chemical Studies. 2019; 7(6): 752-754.
