Vol. 7, Issue 5 (2019)
Factors influencing the brand preference and farmers loyalty towards Bt cotton in Sabarkantha district
Author(s): GJ Rana, Inayathaider A Momin and Uday Birari
Abstract: The performance of agriculture is important as the sector not only contributes to overall growth of the economy but also provides food security to majority of the population in the country and is also a major source of livelihood. Indian Seed Industry has been growing at a CAGR of 12% compared to global growth of 6-7%. Cotton often referred as “White gold†or the “King of fibres†enjoys a predominant position amongst all cash crops in India and is closely linked to human civilization itself. Seventy percent of cotton grown under rainfed. Clear sunshine & proper moisture level during boll formation is required. Only certified and tested seeds should be used for irrigated cotton. Generally 2.5 to 3 Kg seed per hectare should be used. According to farmers’ perspectives, they mainly factors considers for customer loyalty were Quality, Yield and Past Experience and factor considers for brand preference towards Bt cotton seeds were Yield, Price and Product availability. Farmers’ meeting by company, Field Demonstration and Exhibition were respectively found most influence promotional activities on farmers for brand preference and loyalty.
Pages: 111-115 | 613 Views 78 Downloads
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How to cite this article:
GJ Rana, Inayathaider A Momin, Uday Birari. Factors influencing the brand preference and farmers loyalty towards Bt cotton in Sabarkantha district. Int J Chem Stud 2019;7(5):111-115.
