Vol. 7, Issue 3 (2019)
Perception and adoption of mobile advisory service in farming
Author(s): Kanta Sabharwal, Rajesh Dahiya and Sushma Kaushik
Abstract: The use of ICT is much more demanding in agriculture. One extension agent can only be reach to a large number of persons by the use of ICT. This would make extension services easy and quick. Extension methods play vital role in sharing information and ICT is the latest exposure. Mobile phones are the important component of ICT. Mobile phone penetration has been growing rapidly even in the remote rural areas. With the help of mobile one can reach the unreached and increase manifolds. Mobile phone enabled information delivery has the potential to increase the knowledge delivery among farmers and address the knowledge gap between large and small farmers (Mittal, 2016). In Krishi Vigyan Kendras the Kisan Mobile Advisory services through messages is being used to deliver the needful agricultural information to farmers, so that they may get timely advisory services and enable to do better farming and good returns. Keeping this in mind, the present study was conducted in Bhiwani District of Haryana state with objective- adoption of information of mobile based advisory services provided by krishi Vigyan Kendras. A list of farmers and messages was procured from KVK, Bhiwani district and total 100 farmers from 10 villages were selected for the study. Messages delivered through KVK was related to Agriculture (52.29%) covering the aspects - Resource Conservation Technique (7.33%), integrated nutrient management (11.92%) integrated pest management (8.25%), crop residue management(9.17%), nematode control (1.83%), soil and water testing(8.25) and horticulture/ vegetable crops (5.50%) respectively. While rest of the messages were delivered on Home science (8.25%) and on miscellaneous messages like Pardhan Mantri Fasal Beema Yojana (10.09%), Kisan mela (8.25%), respectively. Adoption feasibility Index of mobile advisory service was calculated on five attributes and feasibility indices were calculated accordingly. adoption feasibility index was found 78.86 percent for all the messages received by farmers. However, highest feasibility index was found for triability (ms 2.70) followed by understandability of message (m.s.2.53) and relative advantage (ms 2.90) of the message.
Pages: 1906-1909 | 523 Views 102 Downloads
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How to cite this article:
Kanta Sabharwal, Rajesh Dahiya, Sushma Kaushik. Perception and adoption of mobile advisory service in farming. Int J Chem Stud 2019;7(3):1906-1909.
