Vol. 6, Issue 5 (2018)
Marketing behavior of turmeric growers in Akola district of Maharashtra state
Author(s): RT Katole, GB More, Priti Todasam and AS Darange
Abstract: The present study conducted at Patur and Murtizapur tahsils of Akola district of Vidarbha region of Maharashtra with the objective to ascertain to study the profile of turmeric growers, to study the marketing behaviour of turmeric growers, to study the relationship between profile of turmeric growers and their marketing behaviour, to enlist the problems faced by turmeric growers for seeking information about market. Exploratory research design of social research was used for this study. From two tahasils, 120 turmeric growers were selected as respondents for the study and data was collected by personal interview method.
The findings of the study revealed that majority of the respondents (86.67%) sold their produce because of their financial urgency. Majority of the respondents (93.33%) sold their produce through wholesalers. Majority of the respondents (83.33%) sold their produce because of lack of time to engage themselves to sell directly to the consumers. Most of the respondents (91.67%) sold their produce in the distant market. Most of the respondents (100.00%) selling his produce at a particular place because of immediate payment and better market facilities available.
The results revealed that education, land holding, annual income, area under turmeric cultivation, source of information, risk preference, market orientation, extension contact and innovativeness were found to be positively and significantly correlated with the marketing behaviour at 0.01 per cent level of probability. The variables age and family size were found to be non-significantly correlated with the marketing behaviour of turmeric growers.
Pages: 09-12 | 1545 Views 367 Downloads
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How to cite this article:
RT Katole, GB More, Priti Todasam, AS Darange. Marketing behavior of turmeric growers in Akola district of Maharashtra state. Int J Chem Stud 2018;6(5):09-12.
