International Journal of Chemical Studies
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P-ISSN: 2349-8528, E-ISSN: 2321-4902   |   Impact Factor: GIF: 0.565 NAAS Rating: 5.31 NEW

International Journal of Chemical Studies

Vol. 5, Issue 5 (2017)
Marketing channel and marketing efficiency analysis for rice in Nalbari district of Assam (India)


Author(s): Talukdar Bidyasagar and SRF Nicra

Abstract: The present study was carried out in the Nalbari district of Assam to analyze marketing of rice. Both marketing and constraints related important factors were studied. The Nalbari district was selected purposively for the study as the district is a predominantly rice growing district and also from the points of convenience and acquaintance of the researcher. A Multistage Stratified Random Sampling technique was used to select the ultimate sample units i.e., the rice growing farmers from six selected villages of two development blocks, viz, Tihu and Borigog-Banbhag. In total 120 rice growers were selected randomly for the study. The study indicated that major thrust should be given on, good road network for better transportation, dissemination of new technology, assured input supply and strong marketing support like storage structure, processing facilities in rural areas.

Pages: 1285-1289  |  421 Views  13 Downloads

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How to cite this article:
Talukdar Bidyasagar, SRF Nicra. Marketing channel and marketing efficiency analysis for rice in Nalbari district of Assam (India). Int J Chem Stud 2017;5(5):1285-1289.
International Journal of Chemical Studies