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P-ISSN: 2349-8528, E-ISSN: 2321-4902   |   Impact Factor: GIF: 0.565

Vol. 7, Special Issue 6 (2019)

Work out the marketing cost, marketing margin and Price spread under selected marketing channels for Field pea in Bundelkhand zone


Author(s): Gajendra Singh, Jitendra Ojha and Deepankar Tiwari

Abstract: Field pea is one of the important Rabi pulse crop belong to the family fabaceae and botanically knows as Pisum Sativum. Pea grown all over the world and area about 1190372 hactare producing 8924951 mt. (according to Ministry of Agriculture Government of India 2015-16). In India field pea is grown over an area of 313.50 thausand hectare with a production of about 2560.00 thausand mt with a productivity of 8.2 quintal per hectare. Uttar Pradesh is the major field pea growing state. Uttar Pradesh alone produce about 60 per cent of total pea production in India. Besides, Uttar Pradesh, Madhya Pradesh and Bihar are the major field pea producing states. In Uttar Pradesh Pea is grown all over an area of 53.85 thousand hectare with production of about 534.06 thousand metric tonnes and productivity 9.91 quintal per hectare, (according to ministry of agriculture government of India 2015-16). The marketing channels for field pea are rather complex in the sense that they involve several stages of processing before it changed to the final consumable farm. The channels involved certain amount of marketing cost and marketing margins. There are various marketing channels for calculating marketing margin, marketing producers share and Price spread.
Channel I: Producer – whole seller - retailer-consumer (regulated market).
Channel II: Producer – village trader – whole seller – retailer – consumer (unregulated market).
In which we found the following results:-
. Producer’s share 85.80% in consumer’s paid price in channel I.
. Producer’s share 81.94% in consumer’s paid price in channel II.
. Price spread up to 14.2 in channel I.
. Price spread up to 18.06 in channel II.


Pages: 62-65  |  702 Views  88 Downloads

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How to cite this article:
Gajendra Singh, Jitendra Ojha and Deepankar Tiwari. Work out the marketing cost, marketing margin and Price spread under selected marketing channels for Field pea in Bundelkhand zone. International Journal of Chemical Studies. 2019; 7(6): 62-65.
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